![]() Macy’s, Nordstrom, Net-a-porter, Saks, Neiman Marcus, Bergorf Goodman, Shopbop, etc.) and even some smaller ones. (It’s worth noting, however, that the company did experiment with men’s fashion during this year’s Coachella music festival.) Essentially a visual search engine for fashion, the app pulls in items sourced from fashion bloggers, photographers, and the databases of many major Internet retailers (e.g. The latter two were added in order to better serve its demographic which Kunst admits is largely women shoppers. “A Facebook users spends 50% more time on the site, and returns at a higher rate as well,” she adds.Īlso new in version 2 of the app is support for unique profile URLs, which lets users share their favorites with others outside of the social web – a top-requested feature.įor those unfamiliar with this company, Kaleidoscope is a mobile-first startup which launched on Android during this year’s Fashion Week in NY, later expanding to iPhone, web and Facebook. According to Kaleidoscope’s Director of Business Development, Sarah Kunst, Facebook users are also the most highly engaged. “Pinterest is a great firehose of traffic, but the users don’t necessarily become weekly active or daily active users,” she says of the service’s second-largest source of referral traffic (the top being direct). Related to this improved Facebook integration is support for Facebook’s Open Graph, which will allow the app to automatically share things like “favoriting” items or looks, for example, back to Facebook.īetter support for Facebook isn’t just about addressing the need for more customized and personalized experiences, though. ![]() But in the new version, Kaleidoscope is pulling in users’ Facebook profile data to learn what they like in order to show them items similar to those they’ve expressed interest in. In the earlier version, Kaleidoscope only had simple social media integration built in – users could browse and search through items then share to Facebook, Pinterest or Twitter. Initially, the company had to deepen its Facebook integration to start the process of developing the appropriate algorithms for personalization. This level of personalization is not live yet in the new version, to be clear – but it’s on the horizon. What this means is that, going forward, Kaleidoscope won’t be just about randomly browsing through tops and skirts and handbags and shoes – it will begin to learn what it is you like. The company recently rolled out an updated version of its app which represents the first step towards an important, forthcoming feature: Kaleidoscope is moving into personalized recommendations for fashion. Kaleidoscope, the mobile and desktop app which is the e-commerce equivalent to Pinterest’s fashion-focused boards, helps users – primarily women – not just find outfits they like, but actually purchase them.
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